A consultant is a 3rd party that handles [in this case] the design decisions for a company and their idea for a new product.
This can be single person, a few people, or a large team, composed of a wide range of different types of designers (UX/UI, Design Engineers, Industrial Designers, etc)
The type of work involved can be categorized into three paths:
1.) The CLIENT (an incoming individual/company) has an idea of what they want; with things like inspiration, competitive products, and maybe even some type of proprietary technology they would like to implement. This means the DESIGNER, creates the product out of the parameters the client delivers. The consultant will also be responsible for questioning flaws in the idea or fabricating possible solutions.
2.) The CLIENT will approach the DESIGNER with aspirations their company entering a new market, be it emerging, or well established. This might also implement some sort of proprietary technology. If the client's company has similarly designed consumer goods, then the designer has something to go off of; if not, then the designer must create a visual brand identity using the visual skills they've acquired with experience. The visual identity will be implemented into the product so it appears to be from the company's existing product line.
3.) A combination of 1.) and 2.) where the client understand what kind of end product they're seeking but might not have any similar products (ex: a company like adobe wants to develop a tablet, but any previous product was just software)
4.) A CLIENT will approach a DESIGNER with some type of new technology, mechanism, or construction technique. The Designer is then responsible for the
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